​Hi! I’m Carrie Jeff, creator of Joymamma. I’m a Birth Doula, Hypnotherapist (ABH USA), Steering Committee Member for HypnoBirthing International in Australia, Active Birth Educator and an Experienced Yoga Teacher (EYT-200, RYT-500), Registered Prenatal Yoga Teacher (RPYT) and Continuing Educator Provider (YACEP) with Yoga Alliance. Joymamma is a Registered Prenatal Yoga School (RPYS) and Continuing Educator Accredited School (CEAS) with Yoga Alliance.

My husband, Steve, and I are the owners of JOYMAMMA, our yoga studio is located in Mooloolaba on the beautiful Sunshine Coast in Queensland, Australia. ​​

From simple beginnings of teaching prenatal yoga in my home eight years ago, Joymamma has grown into a thriving community of women supporting women. I am honoured to provide space for these women as they move through the most sacred experience of their lives, to guide them through the ancient practice of yoga and meditation and how it can blend with the modern way of birth management. 
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I am also very excited to be able to train and mentor Yoga Teachers, midwives and other professionals working with pregnant women with my upcoming Pregnancy Yoga Teacher Trainings, which consist of 85 hrs of specialty training that meets Yoga Alliance training standards.

I help pregnant women build confidence, strength and stamina to birth their babies!

I challenge women to hold strong yoga poses, so they can practice being under stress, breathe correctly and not freak out.

I educate couples on how the female brain and body work during labour and birth - so they understand the process and are not scared.

I teach husbands and partners important skills to give women the emotional and physical support they need during birth. Getting them involved brings couples closer together and makes it teamwork.

I empower couples to lead their birth and make informed choices to ensure that they are not being led down a road of unnecessary intervention, which can interfere with how the body wants to birth normally.

I provide evidence-based information on many pregnancy and birth topics

​I provide a calm environment for women to talk, communicate and connect with other women at the same stage of their pregnancy and journey through motherhood.

After the transformational experience of childbirth, I assist women in their postnatal recovery and building netw​orks with other like-minded new mums.
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I help mums find focus and energy with gentle postnatal yoga classes; the healing and restorative qualities of these gentle classes give them much needed time out for their own self-care.

I can help you 
plan for one of the biggest days of your life
remove fears and anxiety surrounding birth
feel powerful and take control of your birthing experience
learn valuable tools for birthing and also parenthood 

I am supported by a small team of qualified Pregnancy Yoga instructors which allows me to focus my energy on Joymamma's birth preparation programs and teacher trainings.​

JOYMAMMA STUDIO

sunshine coast, qld

​I've helped thousands of women on their journey to motherhood

and have been fortunate to attend some of their births
As a yoga instructor I prepare women physically for birth; focusing on creating more room in their pelvis for baby to get into a good position, building stamina to endure the intensity of labour, building strength in their legs so they can remain upright and active during labour, ensuring they breathe correctly and encouraging them to listen and trust their feelings and intuition and ultimately empowering them to make good decisions about their body, their baby and their birth. Yoga also provides women the skills to prepare mentally for birth; we know the mind gives up before the body does. 

As a HypnoBirthing specialist,  I help couples feel confident about the birth process which has become over-complicated and feared and give them tools and techniques to prepare them to have the best possible experience and to face any turn their birthing takes together as team. Channel 7 News has featured two stories from the Joymamma community; the birth of Maple and the birth of Lucy - and the Sunshine Coast Daily has featured the birth of George.
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As a doula, I accompany HypnoBirthing students into their birth space and help support them both physically and emotionally. It is an honour and a privilege to help couples who prepare and condition themselves to bring their baby into the world feeling empowered and in control.

Birth is unpredictable and we may not get our perfect birth. Having skills to stay focused, present and grounded enables a woman to move through her labour with confidence, even if things don’t go according to plan.

As a mother, I understand your feelings surrounding this big adjustment to your life; the inevitable fear of the unknown, how your lifestyle and relationships will change, the challenges you will face breastfeeding, the emotional roller coaster you’ll ride.
Carrie is an amazing teacher and her kindness and love will help anyone that gets the chance to take part in one of her classes. Not only was she our teacher but at the end of it she became a friend whom you can trust and ask for help at any time. Renee
Carrie's lovely nature and calming voice made me feel much more confident in my ability to birth. I felt loved and supported which is an amazing feeling when you're pregnant and feeling vulnerable. Ash
I loved Carrie's gentle manner, her positivity, the depth of knowledge she has and how she was so passionate about teaching others about how amazing birth really is.
​Sarah
Motherhood brings major physical and emotional changes. Classes and programs at Joymamma provide women with skills to improve not only their birth experience – but also their LIVES.
I feel we are all extremely privileged to have Carrie/Joymamma available to us on the Sunshine Coast. With Carrie's love and support we achieved our beautiful birthing experience. Thank you! 
​JACK
Thank you Carrie for giving me such valuable tools to navigate through pregnancy, prepare me for birth, and help me tap into the mental & physical strength I needed for my "marathon" labour....truly amazing. Bec

Joymamma has a supportive, private Facebook group of over 600 women who've prepared for their births with Yoga and HypnoBirthing


Sign up with Joymamma and you'll receive the invite to join the group and get priority invitations to many classes and courses before they come to the website.
"It is truly admirable what you do for mothers, teaching us to embrace birth with your hypnobirthing classes and connecting us with a supportive network of women after baby arrives. You are an incredible mentor, a wealth of knowledge and genuinely lovely to be around.

The confidence we gained from taking your classes contributed greatly to us having the birth we desired. Although my birth journey wasn't perfect and at times challenging it felt truly magical, wonderful and powerful and I attribute my calm, relaxed state of mind to the hypnobirthing techniques you taught to us.

Giving us the tools to achieve a peaceful natural birth was your gift to us and we will be forever grateful."
​​Nikki
Training & Memberships

Registered Prenatal Yoga School (RPYS) Yoga Alliance
Continuing Educator Accredited School (CEAS) with Yoga Alliance
Registered Prenatal Yoga Teacher (RPYT) Yoga Alliance
Continuing Educator Provider (YACEP) with Yoga Alliance
Experienced Yoga Teacher (EYT-200) Yoga Alliance
Registered Yoga (RYT-500) Yoga Alliance

IYTA Sunshine Coast Prenatal Teacher Trainer 2018
Registered Level 2 500 hr Yoga Teacher 2017 - Yoga Australia
IYTA Diploma of Pre & Postnatal 150 hr Yoga Teacher Training
Steering Committee Member 2016 - HypnoBirthing® International
Becoming Dad certified - Darren Mattock 2016 - Becoming Dad

Postnatal Yoga, Prenatal and Postnatal Yoga Therapy 2015 - Bliss Baby Yoga 
​The Yoga of Motherhood – Yogic Philosophy 2015  - Bliss Baby Yoga 
Yoga and Meditations for Fertility and Conscious Conception 2015 - Bliss Baby Yoga

Birth Doula 2014 - Childbirth International
Registered Hypnotherapist 2013 -  The American Board of Hypnotherapy
Certified HypnoMothering Educator 2013 - HypnoMothering
Chakra Vinyasa Level 2 Yoga Teacher Training 2013 - Being Yoga
Counselling Skills for Yoga Teachers 2013 - Todd Zemek 
Certified Sacred Belly Bind Wrap Artist 2013 - Sacred Pregnancy 
Aquanatal Yoga Instructor 2013 - White Crow Yoga

HypnoBirthing® Childbirth Educator 2012 - HypnoBirthing® International
Pre & Postnatal Yoga Instructor 2012 - Being Yoga
Active Birth Educator 2012 - Being Yoga
Registered Level 1 Yoga Teacher 2012 - Yoga Australia
​Facilitator for the Sunshine Coast Positive Birth Movement
Member of the International Institute for Complementary Therapies